The Blend X Green Theory – Celebrating food experiences

What’s cookin’ y’all? We’ve got some delish news to share! 😋

Every brand has a unique story to tell, and we are on the other side with our pens and notebooks ready, to share it with you guys. In our journey towards uplifting creators, brands, and entrepreneurs, we’re focused on providing them with the spotlight they deserve. 🔦

Allow us to spill some tea about what we’ve been up to with our clients! Introducing to you one of our absolute favorites – The Blend Community (shh, we aren’t actually supposed to play favorites! 🤫)

First things first, we bet you’re wondering what even is The Blend. They’re India’s first people-powered community that provides a platform for Food, 🍕 Fashion, 👗 and Fiction 📚 to come together! With this collaboration, we get a chance to empower food bloggers, chefs, restaurants, bakers and everyone aligned with the food community. 🍰 Although their main focus is on Food, their diverse approach extends into Fashion and Fiction. Love keeping up with the latest fashion trends? Love reading book reviews? The Blend got you covered!

Beyond helping them put together jaw-dropping collabs in Food, Fashion, and Fiction and growing their Insta community – We’ve been hard at work launching a super stealth project in the Food Vertical!

If you’re wondering how our lives have intertwined since our collaboration, let us tell you real quick. I mean, you’d know if you checked their Instagram. 📷 Our team stands right behind the curtains of all the drool-worthy photos and fun stories that you’ve been enjoying! This collab has been our ticket to branching out and exploring the food community (but in our style 😉). Ranging from stories to trending reels, we’ve got ‘em all. 💃🏻

We’re excited to tell you about all the new initiatives taken up to empower the food community! 💪🏻

As a people-powered community, The Blend cares about the smaller creators within the food community. Thus introducing Blend goes Local – an initiative to spotlight local brands and help them form a large community. Keep an eye out for some cool local brands every Sunday! 👀

Behind the Burner is a new series that was launched in order to bring a community of chefs, bakers, food enthusiasts and all-time food bloggers on a common platform to innovate and develop on all things food! This one is for all you foodies out there who love documenting your food journey, or cook up delicious meals, or are on the hunt to find your next meal fix! 🥗🔍

Also, guess what? There’s a new series coming out soon, be prepared to drool over some tasty content! BlendTV is coming your way, we can’t wait to show what’s in store for you! 📺

More on delicious treats coming your way, 🍭 we’re working on a food-related super app with The Blend that’s set to come out soon! The mission is to get people on there and have food be an experience instead of it being a commodity. ✨ (If you’re wondering – no, they don’t get tired of being so cool). Sounds super interesting, right? Well, now you’ve gotta stay tuned for more updates! 🤭

Written by Nanditha Murali

Edited by Azaan Feroz Sait