Musings from the Founder’s heart
The provost of The Blend, Corporate Woman by profession, who derives utmost joy ideating and turning them into reality. She is a huge believer in the power of communications & story telling. Off work, you will find her travelling the world – exploring communities, new territories and making memories. She is an Angel Investor & Mentor, out of passion and supports startups.
“What seems to us as bitter trials are often blessings in disguise”,
Said and it turned out to be true for me in the year that spun all our lives upside down in matter of few days due to a Pandemic!
If there was an award for the most dramatic year in our lifetime, it would undoubtedly be- the year 2020! It saw that the entire world was locked in, without a choice! The forced ‘new normal’ made us value the littlest of things, which we took for granted earlier. 2020 also taught us the importance of community and the power of community overpowered everything.
The joy of dining at a local restaurant or celebrating life donning an upcoming designer’s latest collection or meeting friends over book reading sessions or exploring coolest places in the town seemed elusive and how! All of a sudden these simple pleasures seemed ‘so close yet so far’ and I missed them the most. Every such thought would take me down the memory lane and a desire to do something for my kind of tribe would get kindled!
I had an opportunity to blend my passion with the desire to create a community that looks out, appreciates and enjoys great content on good Food, Fashion and fiction.
What started as a simple search for relevant content across multiple pages, brands and forums, ignited a passion to start something niche and sort of a trailblazer. And thus ‘The Blend Community’ was born.
I founded ‘The Blend’ with the vision of building a hub of creation, curation & celebration of stories- of creators, consumers and brands alike and not just serving relevant ,niche & ‘fast’ content.
The BLEND today is one of its kind Instagram’s first handout on all things FOOD, FASHION AND FICTION. It aims to exemplify not only premium lifestyle content showcase but also create stories to celebrate truly extraordinary experiences for like-minded community members on The Blend
May The Blend tribe grow & thrive.
With love & hope
Founder & Creative Brain @ The Blend