Who we are?

India’s first PEOPLE POWERED COMMUNITY on Instagram for Food, Fashion & Fiction, providing a niche forum to adopt trends, create, co-create and share stories, exchange insights, support and motivate each other in the COMMUNITY.

Mission

Build and facilitate an empowering community where co-creating and sharing is fun and relevant.

Vision

Be the ‘hangout’ choice of young Instagrammers who seek intellect in the areas of food, fashion and fiction.
Focusing strongly on ‘Vocal for local’, we aim to not just live in an ecosystem but care for it and support it to sustain during times of crises, like COVID.
To be a community which is easily accessible and becomes a single forum to know all about food, fashion and fiction.

Being a community member

Why’s

* We call it a community as we look out for each other, collectively share and have fun & frolic together.

* Join us to absorb, learn, grow and enjoy when it comes to the 3 F’s- food fashion and fiction.

How

Collaborate With Us

Why collaborate with us?

The community that expands becomes a hub of opportunities. When you blend in with The Blend, we help you reach out effectively to a relevant creator and consumer base.

Be it a book launch, Master class or brand showcase, we have it all covered.

Who can collaborate with us?

Brands and creators in food and fashion industry.

Reach out to us if you are:

Restaurants, Cafe, Pop Up food joint, Baker or a Home food business & entrepreneur.

A Brand or a designers/creator of clothing, fashion accessories and make up or simply on a mission to make the world a fashionable place

Musings from the Founder’s heart

“What seems to us as bitter trials are often blessings in disguise”, said Oscar Wilde and it turned out to be true for me in the year that spun all our lives upside down in matter of few days due to a Pandemic!

If there was an award for the most dramatic year in our lifetime, it would undoubtedly be- the year 2020! It saw that the entire world was locked in, without a choice! The forced ‘new normal’ made us value the littlest of things, which we took for granted earlier. 2020 also taught us the importance of community and the power of community overpowered everything.

The joy of dining at a local restaurant or celebrating life donning an upcoming designer’s latest collection or meeting friends over book reading sessions or exploring coolest places in the town seemed elusive and how! All of a sudden these simple pleasures seemed ‘so close yet so far’ and I missed them the most. Every such thought would take me down the memory lane and a desire to do something for my kind of tribe would get kindled!

I had an opportunity to blend my passion with the desire to create a community that looks out, appreciates and enjoys great content on good Food, Fashion and fiction.

What started as a simple search for relevant content across multiple pages, brands and forums, ignited a passion to start something niche and sort of a trailblazer. And thus ‘The Blend Community’ was born.

I founded ‘The Blend’ with the vision of building a hub of creation, curation & celebration of stories- of creators, consumers and brands alike and not just serving relevant ,niche & ‘fast’ content.

The BLEND today is one of its kind Instagram’s first handout on all things FOOD, FASHION AND FICTION. It aims to exemplify not only premium lifestyle content showcase but also create stories to celebrate truly extraordinary experiences for like-minded community members on The Blend.

May The Blend tribe grow & thrive.

With love & hope

Razia Ali

About Us